Great design starts with good nature

Hello good natured dot design

The web holds so much promise to serve people and planet.

And yet despite being over thirty years old, the internet still contains websites that aren't achieving their full potential.

For example:

A typical website with 10,000 monthly views emits around 100kg CO₂ per year [ref]. That's equivalent to driving 400km in a petrol car [ref].
Only 4.1% of one million websites sampled were considered accessible to a good standard [ref]
Almost 40% of internet users in the UK worry about how organisations might use their data online [ref]

Thus, even a simple thing like a website can have a tangible impact on us.

The status quo of prioritising shareholders over sustainability, accessibility, privacy and authenticity is no longer viable.

But the good news is that we can change things by working together for a better web.

Step forward goodnatured.design

We aim to provide services centred around ethical web design to address the above. This is in addition to our core goal of improving usability, and in-turn forward-facing functionality for select organisations on the internet.

A sample of our clients:
Clients include NHS, UCL Institute of Healthy Ageing and Age UK London
We work with sectors that need the most support with their online presence. These include but are not limited to healthcare, education, charity and NGOs.

Their kind feedback spurs us on:

"Our lab website looks great. Thank you for all your work on the reorganisation and redesign. It is now more usable and visible for all our visitors. Far better than I could have ever imagined."
- Principal Investigator, Institute of Healthy Ageing, UCL

"They were able to transform complex digital information into easily digestible ideas. As a team, we are really pleased and proud of our new website experience. We cannot recommend goodnatured.design enough."
- Principal GP, NHS

Even clients of our clients have commented:

"I never have problems booking an appointment or ordering prescriptions online: website is clear and easy to use."
- NHS patient

So if you have a challenge around giving your website some much needed TLC, get in touch - we'd be happy to chat. 

Email us if you'd like to work together or simply to find out more about what we do: hello [at] good natured [dot] design